Market Official

: Identify the type of market you are entering, such as Perfect Competition (many firms, low barriers) or Monopoly (one firm, high barriers). Market Structure Number of Firms Entry Barriers Perfect Competition Monopolistic Competition 3. Target Audience Analysis Get specific about the customers you intend to serve.

Analyze the broad environment to understand the "lay of the land". Market

: Common objectives include exploring new markets, benchmarking against competitors, or assessing the feasibility of a new product launch. : Identify the type of market you are