The "matcha and quarter-zip" trend—often referred to as —marks a shift in men's internet fashion from the athletic "Nike Tech" aesthetic to a more refined, "old money" look. The trend went viral in late 2025 after a TikTok by Jason Gyamfi declared, “We don't do Nike Tech, we don't do coffee; it's straight quarter-zips and matchas around here”. Here are a few ways to create a post for this trend: Option 1: The "I've Upgraded" Post (Classic Trend Style)
A low-energy, high-style post focusing on the "vibes" and "clean" aesthetic. "Straight quarter-zip energy 🤐 #matcha #ritual"
A more serious take on the trend as a fashion staple rather than just a meme. matcha.zip
Focus on the transition from casual streetwear to "elegant" style.
A carousel of "get ready with me" (GRWM) photos—starting with the quarter-zip sweater, followed by a close-up of a vibrant green matcha latte, and ending with a pair of loafers. Option 3: The "New Old Money" Vibe The "matcha and quarter-zip" trend—often referred to as
A video or photo of you wearing a navy or neutral quarter-zip sweater, holding an iced matcha (ideally from Blank Street or a local aesthetic cafe). Audio: Use the original viral audio by @whois.jason. Option 2: The "Aura Farming" Aesthetic
"We don't do Nike Tech and coffee no more. It's straight quarter-zips and matchas around here. We upgraded in life; we wear glasses now 🍵👓" "Straight quarter-zip energy 🤐 #matcha #ritual" A more
A high-quality photo in a classic setting, like a library or a minimalist café, focusing on the texture of the sweater and the color of the drink.