Media Buying Info

: Buyers are aggressively shifting budgets toward Connected TV (CTV) and Over-the-Top (OTT) platforms (like Hulu, Netflix, and YouTube) as traditional TV viewership continues to decline. A Day in the Life of a Media Buyer

of the budget goes to proven content that consistently drives ROI.

is reserved for premier or "risky" content , like high-production viral videos or influencers.