Media Buying Negotiation Tactics Guide

: Request high-visibility spots (e.g., homepage takeovers, "above the fold" digital ads) for the price of standard inventory.

: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds) media buying negotiation tactics

Tips for Successful Supplier Negotiations in Strategic Sourcing : Request high-visibility spots (e

: Pay close attention to what the vendor isn't saying. If they are desperate for fill-rate, they may be more flexible on pricing for remnant inventory. 💎 Maximizing Added Value (Value-Adds) Tips for Successful

: Identify your "walk-away" price early. If discussions become unproductive or stall, politely move to your next option.

: Always know your "Best Alternative to a Negotiated Agreement." If one vendor won't budge, be ready to move that budget to a competitor who will.