Media Buying Terminology [PC]

: Content streamed via the internet (OTT) on connected devices (CTV) like Smart TVs.

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast media buying terminology

: The average number of times a single person or household sees your ad. : Content streamed via the internet (OTT) on

: The cost of reaching 1,000 people or impressions. media buying terminology

These terms measure the breadth and depth of how your ads are seen.

: A ratio of revenue earned for every dollar spent on advertising. Buying Methods