Marketing | Mobile

(2022)

(2025)

: Focusing on ad content, technology, and placement. MOBILE MARKETING

: Historical overview of the industry's evolution over ten years.

(2015) Focus : Practical framework for practitioners. (2022) (2025) : Focusing on ad content, technology,

: Identifies high-impact journals like the Journal of Marketing as key sources for breakthrough research.

: How mobile devices influence purchasing decisions and brand loyalty. MOBILE MARKETING

(PDF) Mobile marketing: conceptualization and research review