To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows:

Depending on the platform, "most viewed" content refers to the videos or posts that have achieved the highest reach or engagement metrics. As of April 2026, the current records for the most viewed and liked posts across major social media platforms are:

: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. .

: The most-liked post is the announcement of Chadwick Boseman's death , which has over 6 million likes .