While the male mascot was a national celebrity after the 1963 launch of the Zone Improvement Plan (ZIP) , his female counterpart remained largely unknown for decades.
ZIP placard or more details on the ? Mrs. ZIP placard | National Postal Museum MRS zip
: She is often depicted on a wooden pedestal with her name painted in white, pointing toward an envelope to emphasize the importance of using the new five-digit code. The ZIP Mascot Legacy While the male mascot was a national celebrity
: There is no official postal documentation regarding her creation or official rollout. Experts believe she may have been used exclusively for local events, such as parades or in-lobby promotions at New York City’s old main post office. Visual Identity ZIP placard | National Postal Museum : She
: The existence of Mrs. ZIP was only confirmed in 2008 when curators at the National Postal Museum discovered a stand-up placard of the character.
: She wears a female letter carrier's outfit, complete with a blue uniform cap over blonde hair tied with a red ribbon.
