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Recent studies from the Geena Davis Institute and USC Annenberg highlight a paradox of progress:

Scholars and critics have identified three primary ways mature women are currently portrayed: nasty milf escort

: In 2025, 60% of major female characters were in their 20s or 30s, while 60% of male characters were in their 30s or 40s. Only 16% of major female roles were for women in their 40s. Recent studies from the Geena Davis Institute and

: A 2025 study found that menopause—a reality for millions of women—appeared in only 6% of top-grossing films over 15 years, usually as a joke rather than a meaningful plot point. : Characters over 50 make up less than

: Characters over 50 make up less than 25% of all roles in blockbuster movies and top TV shows. 2. Emerging Themes and "Reclaimed Agency"

This research summary explores the evolving representation of mature women in entertainment and cinema, synthesizing data from 2024 through 2026.

The landscape for women over 40 in entertainment is currently defined by a "double standard of aging," where rising visibility for a few stars contrasts with persistent industry-wide marginalization. While recent years have seen high-profile successes for mature actresses, systemic data reveals a "steep drop-off" in roles for women once they pass age 40.