Negative Keyword Report(1).xlsx Apr 2026

To make a standard negative keyword file like truly interesting, you should move beyond just a list of words and focus on the "Why" behind the data.

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Negative keyword report(1).xlsx

You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads To make a standard negative keyword file like

For example, if you sell "Apple laptops" but your ads show for "Apple pie recipes," create a section for "Linguistic Ambiguity". Quick Visualization Tips for Excel How To Create

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative

Terms like "salary," "careers," or "hiring".

An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for.