Because the word implies an imminent arrival, it appears frequently in promotional contexts:
Authors and publishers use it to signal the arrival of new titles, such as the upcoming sequel in the Silver Elite book series. Linguistic Context Netrukus!
Since you asked for a "piece" covering this, were you looking for a using this term, or are you interested in a specific upcoming event in Lithuania? Because the word implies an imminent arrival, it
It is a staple for announcing music festivals, concerts, or reality shows like "MANO ID" on Go3 Lietuva . Netrukus!