Non-designers Design Book < 2026 Release >

Every item should have some visual tie to another element on the page.

Proximity is about grouping related items together to organize information and reduce clutter. Non-Designers Design Book

Contrast is about making elements that are different look different to add visual interest and direct the reader's eye. Every item should have some visual tie to

Use bold vs. light fonts, large vs. small graphics, or warm vs. cool colors. large vs. small graphics

Don't repeat an element so much that it becomes annoying or overwhelming. 3. Alignment

Robin Williams' is built on the famous C.R.A.P. acronym: Contrast, Repetition, Alignment, and Proximity. This guide simplifies these principles to help you create professional-looking documents and layouts without formal training. 1. Contrast