The brand continues to focus on "design-led" styles, including pop-up cards, luxury finishes (gold/maroon embossing), and unique novelty themes like animals and humor. How to Pitch New Designs
Formerly a card buyer at Paperchase; moved to Scribbler as Category Manager.
The traditional Paperchase buying team was largely dissolved or migrated to other retailers following the company's administration: paperchase greeting card buyer
Served as the final card buyer for Paperchase before the 2023 administration. Product Specifications & Trends
Direct pitching to Tesco’s greeting card category managers. The brand continues to focus on "design-led" styles,
Cards are typically printed on high-quality cardstock, including matte, textured, and recycled options.
Since Paperchase operates as a brand under Tesco, potential publishers and artists often use these routes: Product Specifications & Trends Direct pitching to Tesco’s
for greeting card procurement for the Paperchase brand following its acquisition of the brand and intellectual property in January 2023. Because Paperchase no longer operates as an independent retail chain with its own stores or a stand-alone buying office, card selection is integrated into Tesco's wider retail buying operations. The Paperchase Buying Team (Post-Acquisition)