The film shattered records from its first day, proving the enduring star power of its leads and the appetite for high-octane action.
It set new benchmarks for Indian films in markets like North America ($14.2M+), the UK (£3.2M+), and Australia (A$4M+), often surpassing previous record-holders like Dangal and RRR . 2. Cultural & Industry Impact
It became the first original Hindi film to net over ₹500 crore in India.
Critics noted the transformation of Shah Rukh Khan from a romantic lead to a "scruffier, weather-beaten action hero," aligning with a more modern, global spy-thriller aesthetic.
Experts labeled it an "event film" that triggered a reawakening of the single-screen audience through "affective virality" and fan-led networking.
The serves as a case study for the massive cultural and commercial revival of Hindi cinema. Following Shah Rukh Khan's four-year hiatus, the film was released on January 25, 2023, and became a global phenomenon, grossing over ₹1,050 crore ($120M) worldwide. 1. Commercial Performance Analysis
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