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: The specific moment when it became clear who you were meant to be.

How to tell your story and build your personal brand | Chris Do Personal Branding

: When you finally accepted your mission and committed to your path. The StoryBrand Framework : The specific moment when it became clear

Many professionals use the by Donald Miller to clarify their message. This framework shifts the focus so the customer is the hero , and you are the guide : and you are the guide :

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