Poppy Playtime -

is a survival-horror video game series developed by Mob Entertainment that has redefined the "mascot horror" genre. Set in the abandoned factory of Playtime Co. , the game masterfully blends nostalgic childhood imagery with disturbing industrial themes. The Dark History of Playtime Co.

Founded by , Playtime Co. was once the world's leading toy manufacturer, famous for creating the "smartest doll" ever made, Poppy . However, behind the facade of joy lay a sinister operation: the Bigger Bodies Initiative . Driven by a desperate pursuit of immortality and grief over his daughter’s death, Ludwig—alongside figures like Dr. Harley Sawyer —experimented on orphans. These children were transformed into living, breathing toys designed to never age and to act as a tireless workforce. Narrative and Key Events poppy playtime