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TMT Predictions 2026: The AI gap narrows but persists - Deloitte
Tech-savvy, loves brand trends, professionally produced video. Low tolerance for "amateur" content. Cable TV, books, newspapers, essential news. Finds streaming "overwhelming" and "costly." Thrifty Thinkers Online puzzles, mentally stimulating games. Risk-averse; dislikes tracking/data privacy issues. pornfree granny
Older audiences are characterized by a preference for established formats, though their "digital wariness" is fading as interfaces become more accessible. TMT Predictions 2026: The AI gap narrows but
The "granny" demographic—primarily comprising —represents a "digital traditionalist" segment that values professionally produced, high-quality content over user-generated clips. While younger generations shift toward social media, this group remains the primary driver of traditional television, cinema, and long-form publishing. However, recent trends show an increasing adoption of "value-driven" digital services, such as Free Ad-Supported TV (FAST) and mentally stimulating digital puzzles. 1. Media Consumption Habits Finds streaming "overwhelming" and "costly
There is a surge in "thrifty thinkers" within this demographic who prioritize inquisitive and mentally stimulating content, specifically online games and puzzles .
Consumption of news remains a daily ritual. Interestingly, even in this demographic, there is a gradual shift toward social video for news consumption , mirroring a global increase from 52% to 65% since 2020. 3. Technological Impact & Risks Technology is both a bridge and a barrier for this segment.
Older audiences are particularly vulnerable to AI-generated misinformation and deepfakes . The spread of synthetic media on social platforms remains a significant concern for maintaining public confidence in digital content. 4. Summary Table: Content Preferences by Segment Segment Type Key Preferences Primary Barriers Digital Traditionalists