: Social media and User-Generated Content (UGC) are now more relevant to Gen Z and Millennials than traditional TV and movies.

While film and TV remain core, new "sunrise" segments are growing at double-digit rates. Status & Forecast

: Brands like Diet Coke are using immersive sequels (e.g., The Devil Wears Prada 2 ) to drive engagement through limited-edition packaging and digital ads. ⚖️ Regulatory & Challenges