Group discussions that reveal how people interact and form opinions collectively.
Decide which methods best suit the goals of the study. Principles and Methods of Social Research
Share the results to contribute to the collective body of knowledge. Conclusion Group discussions that reveal how people interact and
Methods are the specific tools used to gather and analyze data. improve social services
The ultimate goal of social research is not just to describe the world, but to explain why social patterns exist. By combining rigorous methods with ethical integrity, researchers can provide the evidence needed to inform public policy, improve social services, and deepen our understanding of the human experience.
Suggests that social reality is subjective and constructed by individuals. It focuses on understanding the meaning behind human actions (often associated with Qualitative data). 3. Common Methods