Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space.
An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. programmatic media buying
A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying
Advertisers can choose from several deal types based on their need for control and scale: programmatic media buying
The programmatic ecosystem relies on several integrated platforms to execute transactions in milliseconds: