Does the study actually measure what it claims to measure?
Focuses on objective reality, usually leading to quantitative data. Research Methodology
Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics Does the study actually measure what it claims to measure
Combines both to provide a more holistic view of the research problem. 4. Data Collection Methods (The "How") This section details the practical steps taken: Data Collection Methods (The "How") This section details
Since you usually cannot study an entire population, you must select a sample:
A strong research methodology section does not just list methods; it justifies them. It explains why a specific path was chosen and how it minimizes bias, ensuring that the final conclusions of the essay or study are intellectually sound.
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.