Rutube Now

: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar.

The platform offers a variety of content familiar to modern video consumers, including:

: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook rutube

Despite being roughly the same age as YouTube, Rutube's audience has surged only recently. By early 2026, the platform reported:

Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem : State-backed TV channels like Channel One Russia

: Viewers spent approximately 1.9 billion hours on the platform, with views increasing by nearly 20%.

: Movies, TV series, and live streaming of video games. Social Content : Podcasts, news, and short vertical videos. By early 2026, the platform reported: Since late

: The number of content creators on Rutube jumped by 137% in a single year.