Start Spreading The News - [s3e1]

: BoJack is still deeply haunted by his actions in New Mexico during the previous season. During a drug-and-alcohol-fueled evening in New York, he accidentally confesses a "terrible thing" he did to a journalist, potentially jeopardizing his entire Oscar campaign. Subplots :

: Throughout the tour, journalists frequently suggest that his former sitcom, Horsin' Around , was poor quality. This forces BoJack to confront the reality that he may have to distance himself from his past fame to secure a future as a serious actor. [S3E1] Start Spreading the News

BoJack travels to New York City to promote his "dream film" under the strict guidance of Oscar-winning publicist . While the press tour is designed to position BoJack for an Academy Award, he finds the endless cycle of repetitive interviews exhausting and superficial. : BoJack is still deeply haunted by his

: Accidentally ends up in New York after a bizarre morning cocktail and gets lost in the city's "grid". This forces BoJack to confront the reality that

: Struggles to manage her new independent talent agency with efficiency.

: Reviewers on IMDb and Reddit highlight the episode's exploration of whether "telling yourself to be happy" is enough to actually be happy.