Scott Durchslag Best Buy [Genuine]

His guide for transforming Best Buy's e-commerce centered on these pillars:

: Creating simple, clean shopping pages to reduce the number of clicks required to complete a purchase.

The final step was to "innovate to differentiate" by integrating social and mobile data. According to Business Insider , his vision included: scott durchslag best buy

: Using mobile devices to welcome customers as they entered a physical store, instantly displaying their rewards points and personalized deals.

Durchslag focused on "making it easier for customers to interact." This included: His guide for transforming Best Buy's e-commerce centered

: Using data to offer personalized recommendations and "offers about things you’re most interested in" at the right time.

Scott Durchslag, the former President of Best Buy Global e-Commerce, outlined a specific to modernize the company's digital presence and compete with online giants like Amazon. Durchslag focused on "making it easier for customers

: Improving search results and browsing tools so customers could find what they needed faster.