Strip — Seventeen Teen

This persona was closely tied to a real comic strip titled , created by cartoonist Hilda Terry , which began running in 1944 through King Features Syndicate. The strip examined a "typical" teenager’s life, reflecting the carefree but fashion-conscious outlook of girls who danced to jazz and hung out at soda fountains. Evolution of the "Teen Strip"

To bridge the gap between their new magazine and potential advertisers, the staff at Seventeen utilized a fictional promotional persona named . Teena was designed to represent the ideal teenage girl: a thoughtful young woman interested in fashion, but also in citizenship, personality development, and social issues. seventeen teen strip

Before the 1940s, the "teenager" was not a distinct demographic in the eyes of marketers or media; young people were largely seen either as children or as small adults. This changed significantly in with the founding of Seventeen magazine by publisher Walter Annenberg and its first editor-in-chief, Helen Valentine . The Teena Persona This persona was closely tied to a real

While the Teena comic strip ran until 1966, Seventeen itself evolved from a publication focusing on "model citizens" to a more consumer-driven fashion and romance magazine. Teena was designed to represent the ideal teenage

The Invention of the Teenager: Seventeen and the Teena Comic Strip

This topic appears to refer to the intersection of and the Teena comic strip , which together helped define the modern concept of the "teenager" in the mid-20th century.