After over 30 years, the company remains a leader in the industry, recently updating its logo in 2025 to reflect its growth while keeping its iconic griffins.
: In 2017, they opened their first (and currently only) standalone retail store in Covent Garden, London . shopnoblecollection
: In April 2026, the company announced a major multi-year agreement to produce official collectibles for the upcoming HBO Original Harry Potter series . After over 30 years, the company remains a
: They recently expanded their offerings with "Bendyfigs" and plush toys, trademarking the term "Toyllectibles" to describe high-end figures that blur the line between toys and collector's items. The Brand Today After over 30 years
The company's major pivot toward pop culture came from a stroke of luck and savvy licensing: