Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.
Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.
TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties.
A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone
Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience.
While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices