Which SM artist’s 2026 project are you most excited for? Is it aespa's world tour or the debut of the new boy band ? Let us know in the comments! 👇
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: SM is doubling down on tech by implementing AI in music production and showcasing virtual artists like naevis at major festivals. Which SM artist’s 2026 project are you most excited for
: Keep an eye out for SMTR25 , a male trainee team poised to debut as the next rookie boy band in 2026. The powerhouse behind K-pop icons like aespa ,
The entertainment industry is currently focused on "SM 3.0" era, which is moving from a single-producer system to a multi-production and AI-integrated model to stay ahead of evolving global trends.
The powerhouse behind K-pop icons like aespa , NCT , and EXO is undergoing a massive transformation. With the official rollout of SM 3.0 , the agency is no longer just a "Star Museum"—it’s a global creative force. What’s Trending Right Now:
