The official music video, directed by Onur Oğuz, complements the song’s mood with a stylized, high-fashion aesthetic featuring sharp cinematography by Eray Arslantürk. True to his artistic persona, Sarıkabadayı commands the screen with minimalist but impactful imagery.

The track features slick electronic beats seamlessly fused with traditional touches like the synth violin played by Miraç Kutlu.

Soner Sarıkabadayı has long established himself as a mastermind of Turkish pop, both as a solo artist and as a composer for massive stars. In "Kendileri," he collaborates with producer Aerro to create a modern pop soundscape.

Upon its release, the song quickly integrated into Turkish pop radio rotation and streaming playlists, joining his long list of modern classics like "Sadem," "Buz," and "Kutsal Toprak". It remains a testament to his ability to write deeply relatable poetry disguised as catchy pop music.

is a hit single by prominent Turkish pop singer and songwriter Soner Sarıkabadayı, released on September 23, 2022, under his own label PDND Müzik. Known for his signature melancholic yet rhythmic style, Sarıkabadayı delivers a poignant reflection on heartbreak, pride, and the irreplaceable nature of wasted time in this track. The Musical Identity

This translates to: "There is no doubt you did not deserve me / Do you not even intend to apologize? / That time you wasted / It becomes my very life." Here, the title "kendileri" refers to the wasted time embodying the singer's actual lifespan.

"Beni haketmediğine şüphe yok / Bir özür dilemeye niyetin de mi yok / O harcadığın zamandan / Ömrüm olur kendileri"