To overcome the intense retailer skepticism following the Atari-led market crash, Nintendo carefully rebranded its Japanese "Famicom" for the U.S..
Nintendo's American journey began with a near-disaster. In 1980, Nintendo of America was stuck with 2,000 unsold arcade cabinets of a failing shooter called Radar Scope . Super Mario : how Nintendo conquered America
: The protagonist was renamed "Mario" after the company's real-life landlord, Mario Segale , who had famously confronted the team about overdue rent. 2. Marketing the "Entertainment System" To overcome the intense retailer skepticism following the