: While traditional TV remains the leader in daily hours (over 4 hours for 53% of seniors), 89% of older adults use a smartphone , and they own an average of seven tech devices including smart TVs and tablets.
For "super mature" audiences—those over 50 and especially 65+—media consumption is characterized by a high degree of and a preference for platforms that offer practical value, education, and genuine connection rather than viral trends. Core Media Habits in 2025-2026 super mature at pornos
: Drama and news are the top genres. There is a growing demand for authentic representation ; 79% of adults 50+ want characters and stories that reflect real-life experiences of their age group. Top Digital Platforms for Mature Audiences Top Social Platforms for Older Adults - Televeda : While traditional TV remains the leader in
: There is a significant move toward streaming video services (SVOD). Most mature users prefer ad-supported models over ad-free tiers due to high price sensitivity. There is a growing demand for authentic representation