Headlines that promise a specific amount of value (like "10 Tips" or "5 Lessons") tend to perform better because they offer a tangible promise to the reader. 9. Show Your "Real Self"
Use everyday language and kill off trite expressions. Real, simple words communicate ideas much more effectively than "overcooked" hyperbole. 7. Re-examine the Ordinary Ten Gear
Bring your stories to life by telling readers what they see, feel, and hear. Expressive language and imagery engage the reader's senses directly. 5. Incorporate Personal Anecdotes Headlines that promise a specific amount of value
Sharing a personal incident or a short, relevant story makes your writing feel more authentic and trustworthy. 6. Avoid Clichés and Jargon Ten Gear