The Science Of — Influence

People are more likely to follow a jaywalker into traffic if that person is wearing a business suit rather than casual clothes.

When British Airways announced they were cancelling their twice-daily Concorde flight because it was uneconomical, sales took off the very next day. Nothing changed about the flight; it simply became a scarce resource. The Science Of Influence

Emphasize unique benefits and what people stand to lose if they don't act quickly. 5. Consistency: The Power of Small Wins People are more likely to follow a jaywalker

Establish your credentials early. Don't brag, but ensure your audience knows why you are a qualified source of information before you make your request. 4. Scarcity: The Fear of Missing Out (FOMO) The Science Of Influence