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Beyond auto, they've expanded into homeowners insurance and roadside assistance. The Cultural Legacy
Founded in 1963 as the , the company spent its first few decades building a reputation for providing coverage to drivers who might have been turned away by others. It wasn't until the early 2000s that the brand truly transformed. .thegeneral
While the commercials are famous for their humor, the business behind them focuses on serious accessibility. The company specializes in , offering a "break" to drivers with less-than-perfect credit or history. Today, the brand has modernized even further: Beyond auto, they've expanded into homeowners insurance and
Users can now manage their entire policy, from viewing ID cards to filing claims , directly through a dedicated app. While the commercials are famous for their humor,
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