The official music video for released on November 8, 2019, serves as the lead single for Tory Lanez's album Chixtape 5 . Co-directed and edited by Tory Lanez alongside Mid Jordan, the video is a deliberate, high-fidelity homage to the early 2000s R&B aesthetic, specifically recreating scenes and vibes from T-Pain’s 2005 debut hit, "I'm Sprung" . Artistic Direction and Visual Homage
The video’s primary objective is to evoke deep nostalgia for the "Bling Era" of hip-hop and R&B. Lanez utilizes several specific visual cues to achieve this: The official music video for released on November
: Beyond providing a new verse for the track, T-Pain appears throughout the video, bringing his signature personality to the BBQ scenes and validating the tribute. Lanez utilizes several specific visual cues to achieve
: The title itself is a linguistic play on being "sprung" (infatuated) and a nod to talk-show host Jerry Springer , further leaning into the era's pop culture landscape. Impact on Chixtape 5 Production and Collaboration : Much like the original
: A central portion of the video features a classic backyard party complete with grills, bikini-clad guests, and a water fight. Production and Collaboration
: Much like the original 2005 video, Lanez is depicted serenading a woman on a couch and performing from a rooftop.