: Focus on "phygital" experiences, such as the shared jewelry box concept which reframes jewelry as a tool for "abundance and sharing" among fluid friend groups.
: Use polls, quizzes, and behind-the-scenes videos to build community trust with Gen Alpha and their parents. 3. The Tous: Digital Marketing Agency : Focus on "phygital" experiences, such as the
: Leverage audiovisual archives from the TOUS Content Factory to create high-frequency, high-quality social media assets. : Focus on "phygital" experiences
: Continue collaborations with figures like Aitana or Belinda to maintain a contemporary, fashion-forward image. 2. Pour Tous: Gen Z & Alpha Skincare : Focus on "phygital" experiences, such as the