Tv Media Buying -

Paying a premium for a guaranteed, unmovable slot in a high-profile program. 4. Measurement & Optimization

Running two related commercials—one at the start of a break and one at the end—to reinforce a message. tv media buying

Using automated platforms (DSPs) to bid on streaming inventory in real-time, often used for CTV. 3. Execution & Tactics Paying a premium for a guaranteed, unmovable slot

Buying in bulk months in advance for the best rates and guaranteed placements. Paying a premium for a guaranteed

Modern TV buying is "always-on," meaning you monitor performance to improve results mid-campaign.