Types Of Consumer Buying Behavior [FRESH · STRATEGY]

Involvement is low, but there are significant perceived brand differences. Consumers often switch brands not because they are dissatisfied, but for the sake of variety.

This occurs when consumers are highly involved in a purchase and perceive significant differences among brands. It usually involves expensive, infrequent, or risky products. types of consumer buying behavior

Choice is based on brand familiarity rather than brand loyalty. Visual cues and repetition are key here. Example: Buying salt , milk, or dish soap . 4. Variety-Seeking Buying Behavior Involvement is low, but there are significant perceived

The consumer might buy based on convenience or price but will later seek reassurance that they made the right choice. Example: Buying diamond jewelry or carpeting . 3. Habitual Buying Behavior It usually involves expensive, infrequent, or risky products

Here, involvement is high because the item is expensive or infrequent, but the consumer sees little difference between brands. The main goal is to reduce "dissonance" (post-purchase regret).