: Approximately 63% of those aged 50–65 watch at least three hours of TV daily, significantly higher than the 44% reported by the 18–30 age group.
Lifestyle choices are shifting toward experiences that prioritize wellness, socialization, and "selective" discretionary spending.
This paper outlines the evolving landscape of lifestyle and entertainment for the UK mature audience (aged 50+), a demographic that currently holds over . Market Overview: The "Gold" Generation
State of the UK digital entertainment market, 2026 | S&P Global