Understanding Consumer Behaviour [TRUSTED – PACK]

High involvement but few differences between brands (e.g., flooring).

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists. Understanding Consumer Behaviour

High involvement in expensive, infrequent purchases (e.g., a car). High involvement but few differences between brands (e

Low involvement with little brand difference (e.g., salt or toothpaste). infrequent purchases (e.g.

Researching solutions via the internet, friends, or ads.