: It successfully helped Walmart "woo millennials" and urban shoppers, a demographic it previously struggled to capture.

: Analysts highlight that the primary value was in acquiring Jet's founder, Marc Lore, who led Walmart’s e-commerce transformation.

: Early reviews of the Jet.com platform were mixed; while some users enjoyed "new customer" discounts, others complained about poor customer service and canceled orders.

: On Glassdoor , Jet maintained a relatively high employee rating of 3.7 out of 5 stars , with staff praising the "fresh ideas" and expertise that were eventually "infused" into the broader Walmart corporate structure. Timeline of the Acquisition