Who Buys | Art

: These groups are the most active in digital spaces, with 64% of next-gen collectors preferring to discover new artists via their phones.

: While the $10M+ segment saw volatility recently, the "middle market" (sub-$10M) and lower-priced contemporary works dominate transaction volume. Small-scale artworks (under 16x16 inches) accounted for 40% of all Artsy purchases in 2025 due to their relative affordability. who buys art

: Highly motivated by personal enjoyment (96.3%) and community belonging (38%). They are the most active buyers of digital art and collectibles like luxury sneakers. : These groups are the most active in

Though still a minority (38%), the number of people buying art as a financial asset rose by 6% between 2022 and 2023. Market Behaviors and Preferences : Highly motivated by personal enjoyment (96

: The primary leaders in spending on decorative art and prints. They are also more likely to view art as a financial investment compared to older peers.

62% buy art primarily to enhance their living or office spaces.

: One in five HNWIs collect art. In 2024, female HNWI collectors outspent their male counterparts by 46%, showing a strong preference for works by female artists and newly discovered talent.