Who Buys Engagement Rings -

In 2025, the average spend on an engagement ring rose to $7,364 , a nearly 10% increase from the previous year. 3. Modern Gender & Relationship Trends

Over 53% of buyers report a household income of $100,000+ . However, the broader market includes those earning between $35,000 and $125,000. who buys engagement rings

The profile of who buys engagement rings has shifted from traditional norms to a diverse landscape of generations, gender roles, and relationship types. While men still make up the majority of buyers at roughly , women now represent approximately 14% of the market . 1. Generational Demographics In 2025, the average spend on an engagement

The dominant force, making up roughly 59% of buyers. They are more likely than other generations to view engagement rings as a priority and are 12.5% more likely to upgrade their ring later in life as they gain financial stability. However, the broader market includes those earning between

Buyers come from a wide range of economic backgrounds, though higher household incomes correlate with more frequent purchases.

A smaller but growing segment focused on affordability and contemporary designs. They are highly reliant on social media for education, with 79% using platforms like TikTok and Instagram for research compared to 63% of Millennials.

Traditional roles are evolving, particularly within LGBTQ+ communities and modern heterosexual pairings.