: This group often invests in "commercial-grade" systems for residential use, frequently spending over $2,000 for premium, connected fitness brands.
Individual buyers represent a massive and growing segment, with the global home fitness market valued at approximately as of 2025. who buys exercise equipment
: This is the largest segment, making up roughly 59.2% of home fitness users. They typically look for user-friendly, affordable equipment (often under $500) and are drawn to "smart" gear with guided training features. : This group often invests in "commercial-grade" systems