: This is a massive growth segment. About 48% of near-term "intenders" (people planning to buy soon) are parents of young children looking for unique ways to travel without the high costs of flights and hotels.
: Roughly half of owners are employed full-time, while 24% are retired. who buys rvs
: The market is becoming more multicultural. About 32% of near-term intenders identify as African-American, Asian-American, Hispanic, or LGBTQ+. : This is a massive growth segment
: Over half ( 53% ) of RV owners report an annual income of over $75,000 . : The market is becoming more multicultural
: Approximately 22% of RVers have a household member working remotely, and over half of those people have performed work from their RV.
: While no longer the only buyers, baby boomers still make up a significant portion of the market, particularly in the premium Class A motorhome segment where 66% of owners are age 55 or older. Top Motivations for Purchase