Why Millennials Aren T Buying Diamonds | CONFIRMED |

Many are opting for white sapphires or other colored stones that offer a unique look at a fraction of the price. 4. Shifting Priorities: Experiences Over Things

Many couples prefer to save their money for a memorable trip or shared activity rather than a single large stone. 5. Complexity and Inaccessibility why millennials aren t buying diamonds

Historically, diamond transactions were private, with a lack of price discovery that made buying "confusing" for new consumers. Many are opting for white sapphires or other

A common consensus among social media users is that most simply cannot afford traditional natural diamonds. diamond transactions were private