Wine Positioning: A Handbook With 30 Case Studi... 〈2024〉

Pierre Mora’s "Wine Positioning: A Handbook with 30 Case Studies" provides a strategic framework for global wine marketing, focusing on brand differentiation, regional appellation models, and modern, direct-to-consumer distribution strategies. The 2016 text analyzes diverse case studies to help wine producers identify unique market positions. Read the full details at Springer Nature .