“I really did like it because I learned a ton... I think he really twisted the notion of what George Orwell was trying to get at—a lot of what this book does is in fact flirting the very edges of Orwellian language.” Goodreads · 19 years ago
: The book provides real-world case studies from business and politics, explaining why certain slogans (like Google's ads or pharmaceutical "wellness" campaigns) resonate while others fail. Words That Work, Revised, Updated Edition: It's...
: This revised version includes updated chapters like "21 Words and Phrases for the 21st Century" to address modern communication challenges in a digital age. Reader Perspectives “I really did like it because I learned a ton