: Media consumption is shifting into a continuous, multichannel journey. Roughly 55% of fans (and 70% of Gen Z/Millennials) engage with franchises across multiple platforms, including social media, merchandise, and live events.

: This sector has reached a global valuation of £240 billion (~$300B) and is shifting from a hobbyist space to a professional industry. Top Industry Players Perspectives: Global E&M Outlook 2025–2029 - PwC

: The Asia-Pacific region is expected to see the fastest growth (5.03% CAGR) driven by 5G adoption, mobile gaming, and localized content.