Yukine (noragami) Instant
The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
: Yukine (Haruki) grew up in an abusive household with an alcoholic father. He remained close with his sister, Yuka, until their parents divorced and he was forced to stay with his father.
: This trauma manifests as a severe phobia of the dark and confined spaces ( Nyctophobia ). Significant Relationships
: As Yato’s Exemplar, Yukine takes his duty seriously, often acting more mature than his master and strictly guiding Yato toward becoming a "God of Fortune" rather than one of Calamity. Tragic Backstory & Traumas
: Proving his absolute loyalty, Yukine later sacrifices himself to protect Yato from Bishamonten. This act causes him to evolve into a Blessed Vessel , taking the form of dual katanas.
: Yukine frequently feels insecure and jealous of Nora due to her long history with Yato and knowledge of Yato's "true name". Key Trivia
Yukine is the of the Noragami series and serves as the Shinki (Regalia) of the minor god Yato . He was a 14-year-old human boy named Haruki Tajima before his death, after which he was found as a "pristine soul" and named "Yuki" by Yato. As a Shinki, he transforms into a silver katana named Sekki . Character Evolution & Roles
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” Yukine (Noragami)
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” : Yukine (Haruki) grew up in an abusive
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” : Yukine frequently feels insecure and jealous of
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
: Yukine (Haruki) grew up in an abusive household with an alcoholic father. He remained close with his sister, Yuka, until their parents divorced and he was forced to stay with his father.
: This trauma manifests as a severe phobia of the dark and confined spaces ( Nyctophobia ). Significant Relationships
: As Yato’s Exemplar, Yukine takes his duty seriously, often acting more mature than his master and strictly guiding Yato toward becoming a "God of Fortune" rather than one of Calamity. Tragic Backstory & Traumas
: Proving his absolute loyalty, Yukine later sacrifices himself to protect Yato from Bishamonten. This act causes him to evolve into a Blessed Vessel , taking the form of dual katanas.
: Yukine frequently feels insecure and jealous of Nora due to her long history with Yato and knowledge of Yato's "true name". Key Trivia
Yukine is the of the Noragami series and serves as the Shinki (Regalia) of the minor god Yato . He was a 14-year-old human boy named Haruki Tajima before his death, after which he was found as a "pristine soul" and named "Yuki" by Yato. As a Shinki, he transforms into a silver katana named Sekki . Character Evolution & Roles
